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Arzt Direct
Arzt Direct Sample
Arzt Direct Sample
 

Description: Shopping portal site conceptual design
Client: Arzt Direct
Company: Imaginet Ltd

Brief: To create a conceptual design for a new shopping portal website that will give all registered Arzt members an opportunity to purchase goods online with significant price reductions.

Additional Info: The arzt card is a personal form of identification that, when used in conjunction with the Arzt Medical Information System, provides the emergency services with secure medical information. In order to encourage individuals to participate in the scheme and thus provide their medical history, Arzt Direct decided to develop an online incentive. By logging onto the arzt website, using their card membership number, visitors will be able to make huge cost savings on popular brand items through many major retailers.

As the main target group for this marketing activity is the younger /student market, a fresh, youthful approach was requested. A series of static conceptual designs were presented showing how flash animations and flash generated content could be incorporated into the interface and page structure.

Although the client eventually went with a different design concept, I've included these examples here as they demonstrate a vibrant and dynamic approach to the subject.

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