site design and promotion
Client: Welsh Development Agency (WDA) and the DTI Innovation Unit
Brief: To create a bi-lingual website design
concept that promoted the 'Commitment to Innovation' programme for companies
and organisations in Wales.
Additional Info: Commitment to Innovation was launched
in 1997 with the objective of encouraging and promoting innovative organisations
in Wales. Such organisations commit themselves to innovation in their
corporate strategies, adopt good innovative management principles and
implement them in their daily business practice.
As a result, the design needed to reflect the cutting edge
quality of the site content and the organisations concerned, without looking
too corporate or technical. The client made a strong request for bright,
dynamic colours (used in their printed literature) and imagery that encompassed
the wide range of celebrated projects that would be featured on a daily
basis using the client controlled content management system.
Three concepts were submitted to the client, examples of
which can be viewed here.